ikea
The brief was to write crossover scripts for US American and Latin markets that focused on authentic, real life moments in bedrooms and bathrooms. My partner and I also supplied social media ideas.
concept + design + copy
Beautiful daughters En EspaÑol
Mornings En EspaÑol
AIR BNB TIE-IN
Hosts with poor bed reviews are selected for high-end MORGONGÅVA natural latex mattresses and an IKEA bed of their choice. Guests post a video about their experience on social media to get a discount in their next IKEA purchase.