SHARON KENDRICK
tango citrus
The following is a 360 campaign for a new lemon-lime variant of the soft drink TANGO. The client wanted an edgy campaign that would resonate with its slightly jaded audience. We came up with a campaign that was a celebration, and an ode, to living the sweaty life - pursuing what you desire, full on, without compromise. It’s about pushing your dreams so far out of the box, they take on a whole new reality -- then squashing your thirst better than ever so you can sweat more.
concept, design + copy
SWEAT is what SWEAT does, Print
SWEAT loves company, Wild Print
The SWEAT Allegiance, The Manifesto
Music Festival Activations
truth or SWEAT game, the sweat activated tee
An MC’ed game where the audience chooses between answering embarrassing, personal questions or participating in physical contests. Winners get TANGO Citrus t-shirts that react to body heat: as the wearer sweats a headline appears on the t-shirt: ‘Don’t SWEAT the SWEAT,’ ‘SWEAT Selfie’ and ‘Life is Short, SWEAT,' branded sweatbands and glasses.
KOOZIE Giveaway
One tweet will be chosen per hour and the selected quote, motto, or saying will be designed onto a can KOOZIE and sent to the winner. After all, KOOZIEs are designed to not get perspiration on you - thus you can sweat more!
DIGITAL ACTIVATIONS
#SWEATSELFIE, instagram
Gram a pic of you at your ‘Sweat Potential’ with #sweatselfie and get a TANGO Citrus drink.
Sweaturday, Twitter
The SWEATERS are taking over Saturday. Participants tweat their allegiance and share their moments of reaching their ‘SWEAT POTENTIAL’ via the hashtag #SweatURday.
No Sweat isn't sweet, pre-roll scripts
