SHARON KENDRICK

#BE A LOSER

This collaborative Public Art project inspires teens to lose not just unhealthy eating habits, but any bad habit: smoking, bad romances, haters, not getting our of their head, and so on——anything negative that is holding them back from achieving what they want in life. The campaign also takes aim at a favorite insult, stripping it of it’s negative power, and recreating it as something to be celebrated and proud of.

With the kind of humor and verve that grabs kids’ attention and gets them to participate, teens are invited to join a movement that will empower them to make a change and become losers.

concept + design + copy